Nigel Farage furiously hit back at Tory chairman Kevin Hollinrake after he compared Reform UK to the Nazi Party. The Reform leader shared a picture of X of a black and gold Reform badge to promote a “collector’s edition” party football shirt.

But in response, Mr Hollinrake posted a link to a Wikipedia page of the Nazi’s Golden Party Badge, which was awarded to the first 100,000 people who joined the party. Mr Farage then said: “This is why they are on course to win 14 seats at the next election.”

His comment was in reference to dire polling which was recently being circulated in CCHQ.

Reform UK urged Conservative leader Kemi Badenoch to “condemn her chairman”.

A post from the party’s account added: “This is what the Tories really think of anyone voting for Reform.”

Reform’s head of policy, Zia Yusuf, insisted Mr Hollinrake had “destroyed any chance of Kemi Badenoch or Robert Jenrick keeping their seats”.

He said: “This will be on leaflets and ad vans to the point of saturation, so every single one of their constituents knows: the Tories think that if you support Reform, you’re a Nazi.”

Alan Mendoza, Reform’s new global affairs adviser, said: “Is Kevin Hollinrake out of his mind?

“Making a comparison between Reform and Nigel Farage to the Nazis is not only a disgraceful slur but also lazy and weak.”

The row comes as Reform is consistently leading national opinion polls, with the Tories at risk of being largely wiped out at the next election.

There have been calls from some on the Right, including Sir Jacob Rees-Mogg, for the two parties to work together, but this has been ruled out by Mr Farage and Ms Badenoch.