After fourteen years of Conservative misrule and now a Labour government steering the ship with even more reckless abandon, one thing has become obvious: Britain is crying out for change. Not more of the same in a different shade — but real, meaningful, patriotic change.

Voters aren’t stupid. They’ve watched as the political establishment — red, blue, and now even Reform UK — plays musical chairs while the country declines. Wages stagnate, crime rises, our borders collapse, and national pride is treated like a dirty word. There’s a deep hunger in this nation for a party that proudly and unapologetically stands up for Britain.

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Angela Rayner goes full Vicky Pollard in an embarrassment to UK politics

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Labour defector blasts Starmer’s leadership in shock resignation: ‘No moral compass!’

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Keir Starmer’s first year as PM has been humiliating – and it’s about to get worse

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Keir Starmer and Labour have only two threat to Reform – don’t hold your breath lefties

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Keir Starmer caves into Labour welfare rebels with ‘£3bn’ splurge to avoid defeat

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Keir Starmer vows to force through welfare reform despite huge backbench revolt

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WASPI Labour MP says its ‘staggering’ in Parliamentary update ahead of key debate

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Keir Starmer is at NATO but he faces a crisis back at home

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Democracy under attack

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Reform secures major new defection from ex-Tory in huge boost in Scotland

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Reform might be surging – but it’s the Tories who have real opportunity

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Keir Starmer has shown weakness – now Labour rebels are poised to attack PIP cuts

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Labour minister torn apart on GB News with brutal nine-word poll question

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Keir Starmer must be recalled – Iran faces anarchy unless West backs these 11 proposals

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Britain is in a dangerous place – it needs a Conservative answer to a changing world

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Ben Habib and Rupert Lowe clash as both announce new Reform UK rivals on same day

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Nigel Farage nails it as he sums up perfectly why UK voters are eyeing Reform

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Illegal migration, anti-Israel marches and crime push UK to its breaking point

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Keir Starmer is tearing UK social fabric apart – and sewing divisions in the Labour Party

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Most Britons believe Keir Starmer is putting one key thing in jeopardy

Comments

Angela Rayner goes full Vicky Pollard in an embarrassment to UK politics

Comments

Labour defector blasts Starmer’s leadership in shock resignation: ‘No moral compass!’

Comments

Keir Starmer’s first year as PM has been humiliating – and it’s about to get worse

Comments

Keir Starmer and Labour have only two threat to Reform – don’t hold your breath lefties

Comments

Keir Starmer caves into Labour welfare rebels with ‘£3bn’ splurge to avoid defeat

Comments

Keir Starmer vows to force through welfare reform despite huge backbench revolt

Comments

WASPI Labour MP says its ‘staggering’ in Parliamentary update ahead of key debate

Comments

Keir Starmer is at NATO but he faces a crisis back at home

Comments

Democracy under attack

Comments

Reform secures major new defection from ex-Tory in huge boost in Scotland

Comments

Reform might be surging – but it’s the Tories who have real opportunity

Comments

Keir Starmer has shown weakness – now Labour rebels are poised to attack PIP cuts

Comments

Labour minister torn apart on GB News with brutal nine-word poll question

Comments

Keir Starmer must be recalled – Iran faces anarchy unless West backs these 11 proposals

Comments

Britain is in a dangerous place – it needs a Conservative answer to a changing world

Comments

Ben Habib and Rupert Lowe clash as both announce new Reform UK rivals on same day

Comments

Nigel Farage nails it as he sums up perfectly why UK voters are eyeing Reform

Comments

Illegal migration, anti-Israel marches and crime push UK to its breaking point

Comments

Keir Starmer is tearing UK social fabric apart – and sewing divisions in the Labour Party

Comments

Most Britons believe Keir Starmer is putting one key thing in jeopardy

Comments

Angela Rayner goes full Vicky Pollard in an embarrassment to UK politics

Comments

Labour defector blasts Starmer’s leadership in shock resignation: ‘No moral compass!’

Comments

Keir Starmer’s first year as PM has been humiliating – and it’s about to get worse

Comments

Keir Starmer and Labour have only two threat to Reform – don’t hold your breath lefties

Comments

Keir Starmer caves into Labour welfare rebels with ‘£3bn’ splurge to avoid defeat

Comments

Keir Starmer vows to force through welfare reform despite huge backbench revolt

Comments

WASPI Labour MP says its ‘staggering’ in Parliamentary update ahead of key debate

Comments

A party that values sovereignty, tradition, security and national identity. And while many turned to Reform UK in desperation, they’re now beginning to realise something important: Reform is not the answer. Yes, Reform captured a mood. But capturing frustration is not the same as offering leadership.

What began as a principled reaction to Establishment decay has become a personal vanity vehicle, a revolving door of infighting, U-turns and hollow slogans. There is no vision. No moral compass. No philosophy beyond shouting loudly and chasing headlines.

And so, voters across Britain are left in a cruel limbo. They know Labour offers nothing. They know the Tories are spent. They hoped Reform would blaze a trail. Instead, they’ve been handed more of the same, just with angrier branding. But that despair is beginning to lift.

Because now, a new party is emerging — not out of ego, not out of media theatrics, but out of principle. A party with a clear moral compass. A party that knows what it stands for and won’t apologise for standing there. I speak, of course, of the new movement being shaped by Ben Habib. And that Party is called Advance UK.

This is not just another rebrand of the same tired politics. This is a clean break. A return to Nation, Freedom, Democracy and Equality under the law — not as buzzwords, but as non-negotiable truths. This party understands the United Kingdom is a sovereign nation — not a plaything of Brussels, the UN, or unelected global NGOs. It respects the Acts of Union and defends the cultural, legal and constitutional heritage that has made Britain great.

It stands for freedom of speech — not conditional upon fashionable ideologies, but absolute. It recognises the rights of parents to raise their children without state indoctrination. It seeks limited government, because a government that tries to do everything ends up doing nothing well. And it is crystal clear: there is one law in this country — British law. No sharia courts. No foreign jurisdiction. No dual standards. One nation. One people. One legal system.

This is not fringe rhetoric. This is the common sense voice of millions who’ve been ignored for too long. I stood as a candidate for Reform UK. I believed in the mission, when it had one. But I left when it became clear Reform had no backbone, no unity, and no direction. And I am not alone. All across the country, those who once backed Reform are realising they were clinging to it not out of conviction — but because there was nothing else.

Now there is. A new movement has arrived, principled and prepared. A movement that won’t bend to media pressure, or blink in the face of controversy. A movement that speaks for Britain, not to tick boxes, but because it means it. The Establishment has failed. Reform has floundered. It’s time for something real. And this time, we’re not asking for change. We’re building it.

It’s time for Advance UK.